The Level 3 Multi-channel marketer, and the 94 providers delivering it.
Support customer focussed marketing activities that drive the demand for a product or service.
About this apprenticeship
What this apprenticeship covers
Apprentices learn how to plan, build and deliver marketing campaigns across both digital and offline channels. The programme covers core marketing theory, brand guidelines, copywriting, design principles, and data protection legislation. Apprentices gain practical experience with content management systems, analytics tools, research software, and campaign planning. They also develop the skills to interpret briefs, manage marketing assets, liaise with external suppliers, and track campaign performance, giving them a grounded understanding of how marketing activity connects to wider business objectives.
Day-to-day responsibilities
Week to week, an apprentice in this role writes and proofreads copy, creates marketing assets using design software, and publishes content through CMS platforms. They help coordinate campaigns across social media, email, print and digital advertising, monitor analytics, and maintain spreadsheets for budget and project tracking. They attend team meetings and liaise with suppliers such as printers and digital agencies. They may also support event preparation, carry out competitor research, and assist in producing reports on campaign performance for more senior colleagues.
Career outlook
Completing this apprenticeship typically leads to roles such as marketing assistant, digital marketing assistant, social media assistant, or marketing communications assistant. From there, progression into executive or coordinator roles is common, with further development possible through a Level 4 or Level 6 marketing apprenticeship or a CIM qualification. Employers span almost every sector, including retail, financial services, construction, manufacturing, healthcare, hospitality and technology, whether in-house marketing teams or agencies working with external clients.
94 approved providers
Sorted by achievement rate.
Fashion Retail Academy is an industry-led fashion college based in central London that specialises i...
Learning Curve Group is an international training and education specialist, working with employers, ...
Nescot (North East Surrey College of Technology) is a further and higher education college in Ewell,...
Knights Training Academy is an award‑winning independent training provider and frontline recruitment...
RKMS is a family-owned training and consultancy organisation established in 1994 that provides cost-...
Qualia Academy is an Ofsted-rated ‘Good’ training provider based in Huddersfield, West Yorkshire, sp...
Academy Training is a national apprenticeship training provider focused on developing business skill...
JAG Training is a UK-based training provider that offers apprenticeships, adult skills courses and w...
Career Crafters is an apprenticeship and recruitment provider that focuses on helping small to mediu...
Career outcomes
Roles after completion
Completers typically step into junior-to-mid-level positions within a marketing team or agency. Common job titles include Digital Marketing Assistant, Social Media Assistant, Marketing Communications Assistant, and Marketing Administrator. Some move into more specialist starting roles such as Content Assistant or Email Marketing Coordinator, depending on where their apprenticeship focused. Day-to-day responsibilities involve scheduling and publishing content, supporting campaign delivery across digital and print channels, monitoring analytics, and liaising with external suppliers.
Progression paths
Within three to five years, many move into executive or officer-level roles: Digital Marketing Executive, Social Media Executive, or Marketing Campaign Manager. From there, the path splits. Those who go deep into a specialism tend to progress towards SEO Manager, Paid Media Manager, or Content Strategist. Those who move into broader leadership work towards Marketing Manager and, further out, Head of Marketing or Brand Manager. Agency-side, progression often runs from Account Executive through to Account Manager overseeing client campaigns.
Where these roles sit
Employers hiring at this level span almost every sector. In-house teams in retail, financial services, manufacturing, healthcare, and hospitality regularly take on completers, as do marketing and digital agencies of all sizes. Public sector bodies, charities, and housing associations also recruit for these roles. The apprenticeship suits organisations with a dedicated marketing function, from small businesses with a team of two or three through to large multinationals with specialist channel teams.
How it's assessed
How the apprenticeship is assessed
Throughout the apprenticeship, learning takes place alongside employment. The apprentice builds knowledge, skills and behaviours across areas such as campaign delivery, content creation, data compliance, and multi-channel marketing activity. Before moving to final assessment, there is a readiness check (the gateway), at which point the employer, training provider and apprentice confirm that the required level of competence has been reached. Final assessment then determines whether the apprentice can perform the full role to the standard required. Assessment models for many standards are currently being updated, so check the standard's gov.uk page for the current specification.
What learners need to prepare
Keeping records of real work from early in the programme makes the end of the apprenticeship significantly more straightforward. Apprentices should document campaign activity, content they have created, tools and platforms used, and examples of working with internal teams and external suppliers. Regular conversations with the employer and training provider about progress and readiness help avoid gaps building up over time. Evidence gathered consistently throughout the programme is far more useful than trying to reconstruct it near the gateway.
Choosing a provider
What good looks like
Look for providers with an achievement rate above 65% for this standard specifically, and check whether employer and apprentice satisfaction scores are both visible on the FATP profile. Strong providers will teach apprentices to work across live platforms, including content management systems, email marketing tools, social media schedulers, and analytics platforms, not just introduce them in theory. Because the role spans both online and offline channels, ask whether the curriculum covers integrated campaign planning rather than digital-only delivery. Learner reviews that mention real campaign work, brief-writing practice, and brand guidelines are a positive sign.
Red flags to watch for
Be cautious of providers with high apprentice volumes but a falling achievement rate, particularly if cohorts are large and employer engagement support looks thin. If a provider cannot show you how apprentices practise with current marketing tools, that is a gap worth probing, because this role requires hands-on platform use from day one. Providers who speak only in broad learning objectives without being able to describe the software or campaign types apprentices actually work with are unlikely to build the practical skills this standard demands. Opaque off-the-job training logs are another warning sign.
Questions to ask before you commit
- Which marketing platforms and tools do apprentices practise on during training, and how recently have those been updated?
- How does the programme cover both offline and digital channels, given the standard requires integrated campaign work?
- What does the off-the-job training look like in practice, and how is it structured around a working apprentice's schedule?
- Can you show me examples of the campaign or brief-writing projects apprentices complete during the programme?
- How do you handle GDPR and copyright compliance as practical topics, rather than just theory?
- What is the achievement rate for this specific standard, and how has it changed over the past two years?
- Where do completers typically go after finishing, and are those roles in marketing teams or agencies?
Common questions
Who is eligible to apply for this apprenticeship?
Applicants must be employed in a role that gives them genuine marketing responsibilities. There are no fixed entry qualifications set by the standard, though most employers expect GCSEs in English and maths, or equivalent. Apprentices need to be new to the role or upskilling into it. They must not already hold a qualification at the same or higher level in a closely related subject. Employers set their own criteria, so requirements vary.
How long does this apprenticeship take and how is learning fitted around work?
The typical duration is 18 months, though individual timelines depend on the apprentice's prior experience and pace of development. Learning takes place alongside employment, so the apprentice remains in their role throughout. A portion of working hours is dedicated to off-the-job learning. The exact minimum requirement is subject to ongoing changes under Skills England reforms, so check the current specification on the Institute for Apprenticeships and Technical Education website at gov.uk for up-to-date figures.
How is the apprenticeship assessed and what is the gateway?
Before the end-point assessment, the apprentice must pass through a gateway. At this stage, the employer and training provider confirm that the apprentice has met all knowledge, skills and behaviour requirements. Assessment methods for many standards are being reviewed, so it is worth checking the current specification on gov.uk for the precise end-point assessment components. The apprentice will need to demonstrate practical competence in areas such as campaign delivery, content creation, and use of marketing tools and data.
How does an employer pay for this apprenticeship?
The funding band for this standard is £11,000, which is the maximum that can be drawn from the apprenticeship levy or government co-investment to cover training and assessment costs. Levy-paying employers use their digital account. Non-levy employers in England typically pay 5% of training costs, with the government covering the remaining 95%. Employers with fewer than 50 staff who take on an apprentice aged 16 to 18 pay nothing. Costs beyond the funding band are met by the employer directly.
What does a multi-channel marketer actually do day to day?
Day-to-day responsibilities include creating and proofreading marketing copy, building and scheduling campaigns across digital and offline channels, managing content on websites and social platforms, monitoring campaign performance data, and coordinating with suppliers such as print companies or digital agencies. The role also involves maintaining marketing budgets in spreadsheets, supporting market research activities, and acting as a first point of contact for routine marketing queries within the team. The apprentice works across channels rather than focusing on one specialism.
What can an apprentice progress to after completing this apprenticeship?
Completers typically move into junior marketing roles such as marketing assistant, digital marketing assistant, or social media assistant. With experience, progression leads to executive and coordinator positions, and eventually into management. Those wanting to build on this qualification can go on to study a Level 4 marketing apprenticeship or pursue professional qualifications through bodies such as the Chartered Institute of Marketing. Some move into specialist areas including SEO, paid media, content strategy, or marketing analytics.
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Curated by Alex Lockey, FATP founder and editor. Last reviewed: .
Sources include the apprenticeship's official specification on apprenticeships.gov.uk, Skills England guidance, IfATE archive records, DWP funding bands, and provider data sourced directly from the public Apprenticeship Provider and Assessment Register (APAR). Standard reference: 737.
Some sections on this page were drafted with AI assistance from published source data and reviewed by a human editor before publication. See our editorial methodology for how we maintain this content. Spotted something out of date? Tell us.