Working Knowledge

Working Knowledge is an Ofsted-approved apprenticeship provider specialising in marketing apprenticeships designed and delivered by practising marketing consultants. Their flagship 17‑month digital marketing apprenticeship programme is aimed at building in‑house marketing capability for businesses, with a curriculum covering audience insight, messaging, website strategy, SEO, social media management, lead generation, email marketing, CRM, digital advertising and performance measurement. The programme is positioned as a results-focused alternative to traditional apprenticeship delivery, combining structured training, monthly 1:1 marketing coaching, expert webinars, and ROI sessions for managers, along with wrap‑around support for both apprentice and employer. Working Knowledge also manages a no‑hire‑no‑fee recruitment service, headhunting and assessing candidates and running facilitated assessment centres so employers only meet high‑calibre applicants with strong cultural fit. Their apprenticeship training qualifies for government funding, with up to £10,450 available towards training costs, and they offer guidance through the funding and paperwork process. In addition to new‑hire apprentices, Working Knowledge provides marketing training options for existing employees through the same expert-led approach.